Air New Zealand Launces A Clue-Style Competition To Find Out Who ‘Killed’ Their Mascot
In partnership with toy and board-game company Hasbro, the airline announced the untimely end of 'Rico' and sent fans on the hunt for the celebrity killer.
Air New Zealand has launched a new online campaign in partnership with toy and board-game company Hasbro to identify the ‘killer’ of their mascot in a Cludeo–or Clue as it is called in North America–style competition.
‘Rico’ rose to fame last year with his ‘risqué approach’ driving publicity for their new economy seat, Skycouch and premium economy seat, Spaceseat. Last week the airline announced the demise of their mascot who reportedly ‘died while hosting a celeb-packed house-warming party in his Los Angeles mansion’.