Air New Zealand Launces A Clue-Style Competition To Find Out Who ‘Killed’ Their Mascot

Air New Zealand Launces A Clue-Style Competition To Find Out Who ‘Killed’ Their Mascot
technology

In partnership with toy and board-game company Hasbro, the airline announced the untimely end of 'Rico' and sent fans on the hunt for the celebrity killer.

Claudia Cukrov
  • 5 december 2011

Air New Zealand has launched a new online campaign in partnership with toy and board-game company Hasbro to identify the ‘killer’ of their mascot in a Cludeo–or Clue as it is called in North America–style competition.

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