Former Vice President says that there is tremendous potential for advocates to reach entirely new audiences with games that are engaging, fun, and motivational.

To introduce the shortlist of the entrants for the report on the Gaming for Good challenge that PSFK conducted with The Climate Reality Project, former Vice President and Nobel Laureate Al Gore wrote the following statement about the power of gaming:

Games are the new normal. The popularity and proliferation of smart phones, tablets and other mobile devices—coupled with a wide variety of social networking platforms—provide fertile ground for the incorporation of games into our lives in fresh, new ways. Whether it’s playing Scrabble on your iPhone or Farmville on Facebook, now millions fill the interstitial moments of their lives with the simple fun that these programs and apps provide.

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