App Leverages Gaming Mechanic Of Peer Pressure To Embarrass Snoozers [Future Of Gaming]

App Leverages Gaming Mechanic Of Peer Pressure To Embarrass Snoozers [Future Of Gaming]
technology

OKITE is a free mobile app from Japanese developer Eureka that motivates users to wake up by threat of embarrassing, random ‘tweets’ broadcast across their social networks.

Timothy Ryan, PSFK Labs
  • 29 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Peer-Pressure. One example of this mechanic is OKITE-a free mobile app from Japanese developer Eureka that motivates users to wake up by threat of embarrassing, random ‘tweets’ broadcast across their social networks. When the alarm goes off, the app offers users a choice between getting their day started on time or hitting the snooze button and suffering the consequences. the app syncs to a user’s Twitter account and sends out embarrassing tweets for hitting the snooze button like “dressed as a sailor now” and “not enough talented people like me in the world.”

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