Has all the time spent on social networks tried us out? Have we lost our patience with virtual connections?

Attending LeWeb a couple of weeks ago, many of us saw Forrester CEO George Colony, as Mark Evans from Sysomos put it, “…he threw a bucket of cold water on social media by suggesting people have no more time for social media and, in particular social media services.”

The quote from George Colony read, “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social.”

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in