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Are We Immune To Viral Marketing? [Headlines]

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A new study says that the amount of influence our friends have on our consumer choices depends on how we met them.

Dory Carr-Harris, PSFK
  • 20 december 2011

Do your friends influence your taste? Not so much, according to a Harvard University study.

The Harvard researchers tracked college students’ Facebook relationships and measured how taste in music, movies and books spreads through social networks. It turns out that the degree to which your friends’ tastes and yours are connected has more to do with how you became friends in the first place than the force of that allegiance later on. Wired

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