Are We Innovating Too Fast For Consumers? [Headlines]

Are We Innovating Too Fast For Consumers? [Headlines]
Innovation

Are shoppers getting burnt out by an overload of new products constantly flooding the market?

Dory Carr-Harris, PSFK
  • 16 december 2011

An international study found about half of consumers feel high-tech manufacturers bring new products to market faster than they need them. This sense may be because the pace of innovation is too fast for consumers or that it’s too slow. The latter refers to companies pushing out new offerings that are me-too products or with a just a few new features or tweaks. Big Think

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.