Art Wrapped Mini Coopers Blur Line Between Marketing And Exhibit
An artist partnered with local businesses to cover costs in return for giving them a unique advertising platform.
South Florida artist Alejandra Leibovich AKA Aleloop wanted to get her illustration work seen during the ultra competitive Art Basel event last week in Miami. Rather than stage a gallery show which would compete with dozens of other high profile events around the city, the former senior art director for VH1 Latin America devised a way to get her art spread across South Beach. Her idea was to create custom vinyl wraps for 10 Mini Coopers which would each feature a different theme. This way she could drive the cars around the city and park them in front of other events for exposure.