Audi Collaborates With Architects On A Dynamic Glass Brand Pavilion

Audi Collaborates With Architects On A Dynamic Glass Brand Pavilion

A low-tech idea which uses light and reflection to artfully display a vehicle.

Dave Pinter, PSFK
  • 19 december 2011

Audi was looking to capture the attention of motorsport fans attending the 2011 Formula One race in Shanghai even though the brand does not currently compete in F1. The automaker enlisted Beijing-based architects Atelier FCJZ to create an outdoor pavilion to showcase an A8L W12 sedan, a strong seller in the Chinese market. Atelier FCJZ designed ‘AUDI Haus’ consisting of an illuminated platform encircled by a series of vertical glass panels.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.