Advertising agency JWT London creates an innovative way to view their showreel using Blippar.

Advertising agency JWT London has used image-recognition app Blippar to create a unique and innovative new business card that lets people view their showreel and receive directions to their office.

Blippar brings real-world images to life with augmented reality to provide overlaid digital information or interactive experiences for the user. By using the app to “blipp” the back of JWT London's card, you can watch the agency's showreel on your smartphone and also use the device's GPS to bring up a map that provides the route to their office. Watch the video below to see it in action:

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