Bacardi Uses Facebook Data For Interactive Online House Party Simulation

Bacardi Uses Facebook Data For Interactive Online House Party Simulation
technology

The drinks brand's holiday campaign adds personalized content to the video experience.

Emma Hutchings
  • 6 december 2011

Bacardi has launched a holiday campaign that uses your Facebook data to simulate a house party with personalized content. The ‘Unwrap the Night‘ site was developed by Blast Radius and features an interactive online video showing the party from a first-person perspective.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.