The drinks brand's holiday campaign adds personalized content to the video experience.

Bacardi has launched a holiday campaign that uses your Facebook data to simulate a house party with personalized content. The ‘Unwrap the Night‘ site was developed by Blast Radius and features an interactive online video showing the party from a first-person perspective.

As you are guided around, you will see your Facebook content and images used in different places. The bartender lets you select a drink named after one of your friends, there’s a holiday sweater with your initials on it, and your photos appear on the walls.

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