Barcelona Soccer Team Partners With Chinese Internet Firm To Develop Its Brand

Barcelona Soccer Team Partners With Chinese Internet Firm To Develop Its Brand
technology

The Spanish football club aims to increase its presence in the country by utilizing Tencent's social media platforms.

Emma Hutchings
  • 2 december 2011

Spanish soccer team FC Barcelona and the Chinese internet company Tencent have agreed to work together to develop Barcelona’s brand in the Asian country. They will make use of Tencent’s many social media sites to grow the team’s presence and merchandising potential in China’s burgeoning market.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.