Barclays Hosts “Cashless” Caroling For Charity

Barclays Hosts “Cashless” Caroling For Charity

The banking company launches a new campaign to support the Help a Capital Child fund and promote contactless card payments.

Don Michael Acelar De Leon
  • 12 december 2011

Global banking company Barclays recently launched an interesting “cashless” Christmas campaign with Barclaycard, featuring singers from the London Community Gospel Choir serenading passers-by in Covent Garden and accepting only contactless card payments as donations. Each Christmas shopper in the vicinity was given prepaid Barclays and Barclaycard contactless cards, and each £5 sent from the cards through the payment system was donated to the Help a Capital Child fund. The unique campaign, seen in the video below, generated about £2,500 in revenue.:

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