In Brief

The banking company launches a new campaign to support the Help a Capital Child fund and promote contactless card payments.

Global banking company Barclays recently launched an interesting “cashless” Christmas campaign with Barclaycard, featuring singers from the London Community Gospel Choir serenading passers-by in Covent Garden and accepting only contactless card payments as donations. Each Christmas shopper in the vicinity was given prepaid Barclays and Barclaycard contactless cards, and each £5 sent from the cards through the payment system was donated to the Help a Capital Child fund. The unique campaign, seen in the video below, generated about £2,500 in revenue.:

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