The Belgian beer brand asks artists to compete in glassware design to win a trip to Paris.

Belgian beer company Duvel is hosting a design competition for its branded glassware. In previous years, the brewery has released limited edition stemware from established artists, but this year there is an open competition in Belgium, France, the Netherlands, and the UK. The competition's website comes with a downloadable design kit for participants, and a virtual museum gallery where you can view other Duvel limited-edition glassware and their respective artist creators. The top ten winners will be rewarded with a trip to Paris for final judging, where a single design will become the year's limited-edition glass.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in