The contest encourages customers to explore online account services, available 24/7.

BMW Financial Services is incentivizing the transition to digital for its customers by hosting an Olympic Sweepstakes. Until March 31st 2012, they can be in with a chance of winning a number of prizes just by logging into their account, making online payments and signing up for paperless statements.

The 2012 BMW Financial Services Team USA Sweepstakes offers a grand prize trip for two to the 2012 London Olympics, including round-trip airfare and a full BMW experience valued at $25,000. Additional prizes include a trip for two to attend the BMW Performance Driving School in South Carolina and merchandise from the BMW Lifestyle Collection.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in