BOND Strategy And Influence: How The Social Graph Can Save Film

BOND Strategy And Influence: How The Social Graph Can Save Film

Focusing on digital behaviors, not digital technologies, will better market films in the hyper-connected age.

BOND Strategy and Influence
  • 20 december 2011

Every year, to help stem the tide of declining box-office revenues, film industry executives ask the same question: What’s the next ______?  In 2007, it was “What’s the next Myspace?” Then in 2010, it became “What’s the next Twitter or Facebook?” Today, its “What’s the next Foursquare or Instagram”?

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