BOND Strategy And Influence: Marketing Through The Social Graph
A new approach to film marketing, putting conversations and social connections at the center.
Today, the most important question a film marketer can ask is: “Is my movie showing up in people’s social media feeds?”
More than keeping us connected with friends, family and colleagues, our social graph acts as a media filter and cultural curator. When news about a new movie reaches us on Twitter or Facebook, it must first go through the filter of being shared by someone we already know and follow. Today’s reality is that if that if someone we know doesn’t share a great four-star movie review in the New York Times, it simply doesn’t exist.