Boots Brand Promotes Its Opening In New Pop-Up Mall With A Treasure Hunt

Boots Brand Promotes Its Opening In New Pop-Up Mall With A Treasure Hunt
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Palladium opens in Boxpark Shoreditch in London's East End at the weekend.

Emma Hutchings
  • 1 december 2011

Palladium Boots is opening a new pop-up store on December 3rd at Boxpark Shoreditch, an open air retail environment in London’s East End that is made entirely out of shipping containers. Boxpark is going to be home to over 60 fashion, arts and lifestyle brands. At the grand opening, Palladium will be giving away 100 pairs of their boots to people who complete a treasure hunt.

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