Many businesses have joined the social network, but are any of them using it?

At this point, most of the top brands have Google+ brand pages, but only a fraction of them are getting many visitors, according to two research firms.

BrightEdge found that 77 of the top 100 brands (as determined by Millward Brown’s Top 100 Most Valuable Global Brands 2011 list) now have G+ pages. In comparison, 93 of the top 100 have Facebook Pages. The total number of followers for those 77 brands is now 222,000 vs. 147,000 when BrightEdge took its first survey of G+ brand pages last month. Mashable

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in