Utilizing gaming techniques, the GCHQ has targeted potential experts with a mysterious code that they are asked to crack.

It's not the first time that GCHQ, the British intelligence agency, has appealed to talent via the gaming world. In 2009, it placed content in video games like Assassin's Creed and Call of Duty. In 2007, digital posters appeared in online games such as Tom Clancy's Rainbow Six: Vegas and Splinter Cell Double Agent.

This time, however, the intelligence agency is being more selective with its audience. Rather than target video games, GCHQ has circulated an online game via Twitter and Facebook, as well as other blogs and social media sites in order to reach an otherwise elusive group. The motivation, according to GCHQ, is that they need to reach the code-crackers out there with incredible skills that are not being utilized because they area uncertain of how to translate their skills to a professional environment.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in