Bud Light Offers Correspondent Luxury Accommodations And Access To Super Bowl Parties

Bud Light Offers Correspondent Luxury Accommodations And Access To Super Bowl Parties
technology

The beer brand launches its new program to recruit a correspondent for this year's Super Bowl via Facebook and YouTube.

Alice Chan
  • 22 december 2011

American brewing company, Anheuser-Busch, is launching a contest to seek out a special correspondent for the Super Bowl this year. The Bud Light Hotel correspondent will cover Super Bowl XLVI from a 180-room hotel in downtown Indianapolis, star in a series of exclusive videos for the brand’s Facebook and YouTube pages, and conduct red carpet interviews and gain access to the EA Sports and Playboy parties at the hotel. Fans can apply by uploading a 30-second video of themselves on Bud Light’s Facebook Page through January 20th.  Candidates will be evaluated by the number of ‘Likes’ they receive and a special judging panel. Mike Sundet, senior director of Bud Light, says the idea was to give fans an unparalleled experience:

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