Budweiser To Revive Brand With Reality TV Show

Budweiser To Revive Brand With Reality TV Show
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Beer brewer hopes to increase sales with new television show airing January next year.

Yi Chen
  • 13 december 2011


Anheuser-Busch is one of the largest brewers globally by sales, but its flagship Budweiser brand isn’t doing so well compared to Bud Light, which happens to be a top selling beer in the U.S. The beer company hopes to change this as it ventures into reality TV with an hour-long game show. ‘Bud United present: The Big Time’ will feature amateurs competing in various talents like sports, music and cooking.

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