PlayMob is a UK start-up that raises funds for charities by connecting causes to virtual in-game purchases.

In our research for the Future Of Gaming report, our consulting team noticed a growing tendency towards using gaming To Promote Fundraising. One example of this trend is PlayMob-a UK start-up that raises funds for charities by connecting causes to virtual in-game purchases. The core technology, GiverBoard, is an online platform that enables the purchase of virtual objects in existing games to translate to real world donations for a particular charity. For example, in an effort to raise money for orphans affected by the drought in north Kenya, mobile role playing game Parallel Kingdom gave players the option to purchase virtual Soup Can Hats using in-game currency. In addition to being assigned to the player’s in-game avatar, the online purchase equated to approximately $5.50 USD and was donated to charity. The GiverBoard platform additionally monitors the amount of money raised and lets gamers keep track of their overall contributions.

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