Geely unfurls a global marketing strategy to sell cars in multiple geographical areas.

Geely, which owns Scandinavian marque Volvo, is targeting the UK as its first market in Western Europe as part of plans to win over consumers across the continent. The first model to launch will be its Geely Emgrand EC7 four-door saloon.

The manufacturer has selected car production company Manganese Bronze Holdings (MBH), which produces London Black Taxis, as its UK distribution partner. MBH said it aims to launch with a retail chain of “30 to 40” dealerships. Marketing Magazine

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in