Christie’s Expands Mobile Presence Via Apps
The auction company has added an application to the Android operating system and upgraded existing features for a more interactive experience.
Image via Art Market Blog.
Christie’s, the famous auction house that sells art and luxury items, now has a mobile application available on the Android operating system. Available for free on both the Android Market and the App Store for Apple, the app initially provided an online catalog.
Now, the app allows users to place real time bids and follow auctions live. In between auctions, it enables individuals to keep track of upcoming events, mark their favorites into their calendars, hear audio about a particular product, and interact with exclusive content like interviews with designers. According to the director of digital media, Michael O’Neal, the app was designed so that it could enable existing clientele to follow the auctions with greater ease. The other purpose was, of course, to appeal to a younger generation that is already fluent in mobile apps, which the company acknowledges it is out of touch with.