Christmas Tree Lights Powered By Online Festive Messages [Video]

Christmas Tree Lights Powered By Online Festive Messages [Video]
technology

Canadian Tire's holiday campaign uses real-time social monitoring to transform Christmas conversations into illumination.

Emma Hutchings
  • 20 december 2011

Inside Toronto’s Union Station, retailer Canadian Tire has set up a 30-foot Christmas tree with 3,000 LED lights powered by holiday messages in blog posts, news media, social networks and the Christmas Spirit Tree website.

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