Coca-Cola Reveals Its Secret Recipe In A Public Exhibit
In celebration of the 125th anniversary of the popular beverage company, Coca-cola's guarded classic formula will now be mounted inside a vault of a permanent exhibition for the public to experience.
Nearly a year ago, PSFK took note of what was reported to be the closely guarded recipe for the popular beverage, Coca-cola. As The Coca-Cola Company approaches its 125th anniversary, the secret recipe will find itself a bit closer to public view in a permanent exhibit titled “The Vault of the Secret Formula.”
Closely guarded in a vault at SunTrust Bank in downtown Atlanta, USA, since 1925, the formula has now been transferred to an exhibit vault. Visitors cannot see the actual formula, but they will get to experience an interactive multimedia presentation that illustrates the stories behind the formula of what may be the world’s most popular soda.