Ogilvy Brasil found the authors and sent Santa Claus to deliver the gifts they requested as children.

Earlier this year, ad agency Ogilvy Brasil released this Christmas Coca-Cola commercial depicting their mission to track down the authors of letters to Santa, discovered in the Santa Claus Museum in the little town of Santa Claus, Indiana. It keeps letters dating back to the 1930’s, and 75 letters were selected from the 60,000 or so. Then they found the writers and sent Santa to their door to deliver the presents they asked for when they were young. This video documented the process and asked the question “What if Santa knocked on your door and gave you something you asked for 40 years ago?”:

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