Coca-Cola Tracks Down The Writers Of Never-Answered Letters To Santa To Give Them What They Want [Video]

Coca-Cola Tracks Down The Writers Of Never-Answered Letters To Santa To Give Them What They Want [Video]
technology

Ogilvy Brasil found the authors and sent Santa Claus to deliver the gifts they requested as children.

Emma Hutchings
  • 21 december 2011

Earlier this year, ad agency Ogilvy Brasil released this Christmas Coca-Cola commercial depicting their mission to track down the authors of letters to Santa, discovered in the Santa Claus Museum in the little town of Santa Claus, Indiana. It keeps letters dating back to the 1930’s, and 75 letters were selected from the 60,000 or so. Then they found the writers and sent Santa to their door to deliver the presents they asked for when they were young. This video documented the process and asked the question “What if Santa knocked on your door and gave you something you asked for 40 years ago?”:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.