Coke Launches Interactive Campaign With Motion Detection App
Coca Cola releases app that allows users to collect virtual bottle caps by synching their phones with a TV commercial.
Coca-Cola has integrated their television commercials with a mobile app as part of a playful new motion sensing campaign. Launched in Hong Kong, the branded app Chok turns mobile devices in a Wii-like remote control that the user shakes when a Coke commercial comes on the screen. The app, downloaded nearly 400,000 times, takes the audio signal from the commercial and synchs it to the phone.
The TV-mobile integrated campaign also has a gamification aspect. When the app instantly recognizes that both a commercial is on air, and the device has been shook, the user collects a digital bottle cap. As participants collect bottle caps, the most competitive are entered into a sweepstakes.