Coke Stumbles With White Can & Switches Back To Red

Coke Stumbles With White Can & Switches Back To Red
Advertising

Coca Cola consumers confused the promotional cans for Diet Coke.

Yi Chen
  • 6 december 2011


Since the start of November, Coca-Cola replaced their iconic red cans with seasonal white ones to raise awareness of and support for arctic polar bears. However, just one month into the three-month campaign, the ‘Arctic Home’ cans are being pulled from the shelves as they’ve caused confusion among consumers and driven down sales.

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