Company Encourages Supermarkets To Grow Their Own Fresh Produce
BrightFarms aims to incorporate greenhouses on the roofs of grocery retailers to reduce carbon footprint.
BrightFarms is an organization that ‘designs, finances, builds and operates hydroponic greenhouse farms at, or near, supermarkets’. The company believes that by growing their own produce, grocery retailers can reduce time, distance and cost from the food supply chain. In addition, consumers are provided with a more fresh selection of fruits and vegetables. BrightFarms explains that food produced from a greenhouse uses less land, water and no harmful pesticides are involved. All these factors can ‘dramatically reduce carbon footprint’.