Corona's Pop-Up Beer Garden Brings Summer To London's Southbank
The heated dome will offer an antidote to the traditional Christmas party season.
Corona Extra Summer will be the UK's first ‘summer in winter' pop-up beer garden when it opens in London next week. The brand is hoping that the heated dome will draw in consumers trying to escape the cold and the busy high street, boosting visibility and increasing sales of the ‘sunshine beer' during the Christmas period.
While people rush around buying presents in low temperatures, this haven brings a touch of summer to the wintry capital. Inside the heated beer garden, guests can enjoy the sights, scents, sounds, tastes and feel of the warmer months. Christmas music will be replaced with summery house tunes and mulled wine will be swapped with an ice-cold bottle of Corona Extra. Those looking to ditch their thick winter clothing in favor of t-shirts and shorts can head to the pop-up beer garden at Riverside Walkway on London's Southbank from December 15th-17th, between 1pm and 9pm each day.