Corona’s Pop-Up Beer Garden Brings Summer To London’s Southbank

Corona’s Pop-Up Beer Garden Brings Summer To London’s Southbank

The heated dome will offer an antidote to the traditional Christmas party season.

Emma Hutchings
  • 9 december 2011

Corona Extra Summer will be the UK’s first ‘summer in winter’ pop-up beer garden when it opens in London next week. The brand is hoping that the heated dome will draw in consumers trying to escape the cold and the busy high street, boosting visibility and increasing sales of the ‘sunshine beer’ during the Christmas period.

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