Design & Sell Your Own Converse Via Facebook
Users will be able to showcase their creativity with the sneaker design platform.
‘Converse: Made By‘ is a new app coming to Facebook, which extends the brand's popular sneaker design platform. Those who like to design their own Converse sneakers will be able to show off their creations, sharing them with friends and millions of other users, who will be able to purchase a pair.
This social shopping campaign for Facebook was developed by R/GA and Anomaly for Converse, and Anomaly's Nathan Cooper wrote in a blog post:
Converse has some 40,000,000+ Facebook friends, a lot of which feel very passionate about the brand. They also have an awesome product in Create – with which anyone can design their own Converse. So what if you were to enable people to sell the shoes they design to their mates on Facebook in return for stuff, like free shoes? What if you enabled people to open their own storefront on Converse’s Facebook page? What if you turned the fans of a brand into the retailers?