Scotch & Soda 'likes' them back and features their names in its flagship Amsterdam store.

Fashion brand Scotch & Soda from the Netherlands is thanking its Amsterdam-based Facebook fans in a new campaign called “We like you too.” Developed by creative studio Perfect Fools, the campaign includes ‘liking' their fans back and digitally displaying their names in the window of their flagship Amsterdam store.

Fans' names are animated on top of pictures featuring Scotch & Soda's current season's collections. The head of strategic planning at Perfect Fools, Michael Aneto, said:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in