Ed Cotton: How One Of The Oldest British Retailers Has Managed To Stay Relevant
John Lewis, the iconic British department store has kept itself in the game despite out-dated technology through powerfully emotional TV spots.
It’s just reward for the brand’s commitment to re-engineer itself to be relevant to today’s shopper.
Now Track More Ideas
Learn About Our Membership Services
Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.