Facilitating Donations To Charity Through Gaming [Future Of Gaming]

Facilitating Donations To Charity Through Gaming  [Future Of Gaming]
technology

Snooze is a free alarm clock app that ‘charges’ a person 25 cents every time the snooze button is hit and donates that money to charity.

Timothy Ryan, PSFK Labs
  • 30 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Money On The Line. One example of this mechanic is Letgive– a New York-based charitable giving developer that has created Snooze, a free alarm clock app that ‘charges’ a person 25 cents every time the snooze button is hit. Snooze keeps track of the 25- cent penalties informing participants of their total deductions twice a month. The app uses these penalties to facilitate a donation to a charity partnered with the LetGive app like DoSomething.org or Action Against Hunger.

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