Facilitating Donations To Charity Through Gaming [Future Of Gaming]
Snooze is a free alarm clock app that ‘charges’ a person 25 cents every time the snooze button is hit and donates that money to charity.
In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Money On The Line. One example of this mechanic is Letgive– a New York-based charitable giving developer that has created Snooze, a free alarm clock app that ‘charges’ a person 25 cents every time the snooze button is hit. Snooze keeps track of the 25- cent penalties informing participants of their total deductions twice a month. The app uses these penalties to facilitate a donation to a charity partnered with the LetGive app like DoSomething.org or Action Against Hunger.