Fiat Commercial Receives VH1 ‘Pop-Up Video’ Treatment [Video]
Successful 60-second digital spot "Seduction" now offers viewers fun facts.
Fiat’s “Seduction” ad for the 2012 Fiat 500 Abarth has been viewed by over 2 million people since its debut at the 2011 Los Angeles Auto Show. Now VH1 has made a pop-up video version of the commercial featuring facts about the 60-second digital hit. Mark McIntire, senior vice president of integrated marketing at VH1, said: