Fiat Commercial Receives VH1 ‘Pop-Up Video’ Treatment [Video]

Fiat Commercial Receives VH1 ‘Pop-Up Video’ Treatment [Video]
technology

Successful 60-second digital spot "Seduction" now offers viewers fun facts.

Emma Hutchings
  • 13 december 2011

Fiat’s “Seduction” ad for the 2012 Fiat 500 Abarth has been viewed by over 2 million people since its debut at the 2011 Los Angeles Auto Show. Now VH1 has made a pop-up video version of the commercial featuring facts about the 60-second digital hit. Mark McIntire, senior vice president of integrated marketing at VH1, said:

PSFK Professional / Basic Member Content only
To access this content it looks like you’ll need to upgrade your account. The content you are trying to access is reserved for PSFK Professional / Basic Members. These levels of membership provide access across our reports, newsletters, PSFK.com and more.

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.