Fiat Commercial Receives VH1 ‘Pop-Up Video’ Treatment [Video]
Successful 60-second digital spot "Seduction" now offers viewers fun facts.
Fiat’s “Seduction” ad for the 2012 Fiat 500 Abarth has been viewed by over 2 million people since its debut at the 2011 Los Angeles Auto Show. Now VH1 has made a pop-up video version of the commercial featuring facts about the 60-second digital hit. Mark McIntire, senior vice president of integrated marketing at VH1, said:
Pop Up Video has grown into a pop culture institution of its own, intriguing and entertaining our viewers with an added layer of engagement over their favorite music videos. FIAT’s ‘Seduction’ spot has already attracted a lot of buzz around the world, making it an excellent candidate for ‘popping.’ Giving their video fun, behind-the-scenes details in our unique pop-up format will help expand the viewership for the spot and keeps the conversation going among consumers.