From new coffee cups to plantable raincoats, four examples of fresh thinking on packaging and product design that cuts down on waste.

As part of our recent coverage on innovative wrapping, we've seen Cheeseburger concept sets and produce packaging giving cauliflower a personality. As unique as they are, wrapping and packaging in general are inherently wasteful; admired, unwrapped, and then in most cases discarded.

Here are some inspiring examples of packaging and paper-based items that are focused on reducing waste in a well-designed way, without sacrificing utility or aesthetics.

Compleat cups reinvent the disposable coffee cup by eliminating the need for plastic lids. An all-paper design that folds over on the top to create a top, Compleat reduces waste and provides an additional space on top for branding and messaging that traditional to-go cups lack. Designer Peter Herman made Compleat to be easily adoptable by businesses and consumers, even the hard-core eco crowd.

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