In Brief

SwearJar donates a preset amount of money to unicEF’s efforts to combat famine in Africa every time a person tweets a curse word.

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Money On The Line. One example of this mechanic is SwearJar–a playful, online application that tracks a person’s use of profanity on Twitter, donating a preset amount of money to UNICEF’s efforts to combat famine in Africa every time a person tweets a curse word. The site tracks how often a person swears and tells them which unsavory words they used most. At the end of each week it then sends participants a link asking them to make a donation.

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