Game Converts Profanity On Twitter Into Donations For Africa [Future Of Gaming]
SwearJar donates a preset amount of money to unicEF’s efforts to combat famine in Africa every time a person tweets a curse word.
In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Money On The Line. One example of this mechanic is SwearJar–a playful, online application that tracks a person’s use of profanity on Twitter, donating a preset amount of money to UNICEF’s efforts to combat famine in Africa every time a person tweets a curse word. The site tracks how often a person swears and tells them which unsavory words they used most. At the end of each week it then sends participants a link asking them to make a donation.