Game Leverages Collective Purchasing Power To Influence Businesses’ Environmental Practices [Future Of Gaming]
Greensquare is a Gaming For Good submission that empowers gamers with crowdsourced data to help them make informed purchasing decisions.
PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
Greensquare was a shortlisted entry submitted by NYC design agency Awkward Hug.
Greensquare is a gaming platform that gives you and your friends a new, greener way to explore local retail stores, bars, restaurants, and businesses. Players rate establishments based on their environ-mental practices. Factors, such as whether an organization recycles, whether they encourage their patrons to choose reusable over disposable goods, or whether they use renewable energy to power their operations, have a direct impact on a business’ Greensquare Rating. Each rating consideration carries a weight proportional to its overall environmental impact; this weight is determined by fact and science.