In Brief

Games are bringing the idea of ‘leveling up’ to the real world and brands and organizations are linking in-game achievements to a corresponding increase in social standing.

In our research for the Future Of Gaming report, the PSFK consulting team noticed that in an effort to bring the idea of ‘leveling up’ to the real world, brands and organizations are linking in-game achievements to a corresponding increase in social standing. This earned status can be leveraged by players to gain exclusive access to events, special content and promotions that otherwise wouldn’t be available to them.

Below are the key examples falling under the ‘Mechanics That Drive People To Action: Exclusive Access”.

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