Creative businesses are integrating financial risk into their service models to motivate individuals to complete their personal goals.

In our research for the Future Of Gaming report, the PSFK consulting team noticed that creative businesses are integrating financial risk into their service models to motivate individuals to complete their personal goals. These systems allow people to gamble on themselves by putting money on the line, which is only paid out if they fail to achieve a particular objective in a set amount of time. To add an element of social good to the undertaking, these ‘lost’ funds are often donated towards charitable causes.

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