Game Motivates Everyday Green Behavior With Real Rewards [Future Of Gaming]

Game Motivates Everyday Green Behavior With Real Rewards [Future Of Gaming]
technology

Recyclebank is an online platform that rewards individuals with points and cash rebates for making environmentally conscious decisions both on and offline.

Timothy Ryan, PSFK Labs
  • 20 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation were Rewards. One example of this mechanic is Recyclebank– an online platform that rewards individuals with points and cash rebates for making environmentally conscious decisions both on and offline. Users in the US and UK register with the site and can commit to a number of pledges that include using less energy, increasing their at home recycling, or learning how they can be more environmentally friendly in their neighborhood. The platform rewards everyday decisions with grocery store savings, drugstore coupons, and discounts from participating brands. Kashi and Ziploc have created a partnership that will motivate people to recycle their packaging. in one example, before partnering with Recyclebank in July 2008, residents in Philadelphia only recycled eight percent of their total household waste. By January 2011, the waste diversion rate eclipsed 20 percent for the first time in Philadelphia’s history.

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