StickK.com is a site that helps users commit to personal goals ranging from losing weight, to eating vegan, or becoming debt free.

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Money On The Line. One example of this mechanic is StickK.com– a site that helps users commit to personal goals ranging from losing weight, to eating vegan, or becoming debt free. To start, users select a goal and set the stakes. Though putting money on the line to back up a resolution is optional, StickK claims that the chance of success triples if there is a financial disincentive to not completing the goal. Users invite an acquaintance to monitor their efforts and verify that they have actually reached their goals. If participants do not succeed, the site charges the users bank account and sends the money to a charity of their choice, a friend, or another organization.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in