Gym-Pact is a start-up that works in collaboration with fitness centers in Boston to provide monetary disincentives for skipping the gym.

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Money On The Line. One example of this mechanic is Gym-Pact– a start-up created by students at Harvard University that works in collaboration with any fitness center in Boston to provide an immediate monetary disincentive for skipping the gym. When a user signs up, he or she selects the number of gym-going days per week and the financial penalty that will be imposed if a day is skipped, with a minimum fee of US$5 per missed work-out. If the user decides to miss a day, the pre-selected fee will be charged to the credit card on file. The proceeds from these fees are divided among users who made all of their gym commitments for that week.

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