Gaming For Good: Al Gore’s Finalist Picks Announced
The former Vice President lists his favourite five from our ten final gaming concepts that create awareness and proactivity around Climate Reality.
PSFK challenged top creative agencies worldwide to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
After receiving over 60 entries from around the world, we narrowed it down to ten finalists, and this morning at Soho House NYC, former Vice President Al Gore came to speak to us about the serious challenges that we face on this issue, and give his feedback on the concepts that he thought the most interesting. Check out his choices below:
REALiTREE, Stark Design. New York, NY
A REALiTREE is a digital representation of our local environment and the role we are playing in sustaining its wellbeing. The REALiTREEs are massive video screens, which are powered by renewable energies.
CLIMATE TRAIL, Zemoga. New York, NY
Climate Trail is a game that lets players follow the ‘money trail’ tied to the dissemination of false data. Similar in style to the classic game Oregon Trail, Climate Trail is text-based. The goal is to reach the year 2036 with a healthy and liveable community.
GREENSQUARE, Awkward Hug. Brooklyn, NY
Greensquare is a gaming platform that gives you and your friends a new, greener way to explore local retail stores, bars, restaurants, and businesses. Players rate establishments based on their environmental practices.
REALITY DROP, Arnold Worldwide, Boston, MA
Climate change deniers show up anywhere. Finding them and fighting them requires easy access to complex arguments. This site makes it simple to spread science and destroy doubt. Climate news is prioritized by ‘heat:’ hostility, reach, sentiment and timeliness. Players can earn points by grabbing related scientific articles, videos, and data points, and pasting them into hot articles to blast climate denial into oblivion.
CLIMATE REALITY PATROL, Parlor. New York, NY
The Climate Reality Patrol is where climate reality activism meets social media, gaming and rewards. At its core, this is a tool that allows users to instantly tag their online comments with Climate Reality keyword facts to earn badges and rewards.
For more information on the Concepts and our Gaming for Good report, click here.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.