REALiTREE is a Gaming for Good submission that acts like like a huge Tamagotchi-like installation that thrives and suffers according to the health of its surrounding environment.

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

REALiTREE was a shortlisted entry submitted by NYC design agency Stark Design.

A REALiTREE is a digital representation of our local environment and the role we are playing in sustaining its wellbeing. The REALiTREEs are massive projections that show a digital image of a tree, complete with leaves, branches, roots, sky and earth. Each tree is meant to be cared for like a Tamagotchi, but rather than being cared for by one person, it is cared for by thousands of individuals, teams, communities, cities and perhaps even countries.

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