General Mills Wants Your Ideas To Fuel Their Digital Innovations

General Mills Wants Your Ideas To Fuel Their Digital Innovations
technology

The CPG manufacturer's new G-WIN Digital open portal solicits public ideas to shape their digital capabilities and accelerate innovation with the hope of gaining an industry advantage.

Paloma M. Vazquez
  • 9 december 2011

Fast Company alerted us to the launch of G-WIN Digital, a digital extension of General Mills’ open innovation network. The open portal invites external ideas that will influence the company’s digital capabilities through emerging technologies and advances in the areas of gaming, social, mobile and online video. Gaming and mobile have been notes as key areas of opportunity for further innovation.

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