George Parker: Agencies Need To Downsize For A Creative 2012 [Headlines]

George Parker: Agencies Need To Downsize For A Creative 2012 [Headlines]
Advertising

Advertising veteran says that many agencies have forgotten what it was they were created to do in the first place: make advertising.

Piers Fawkes, PSFK
  • 27 december 2011

In an opinion piece on Business Insider, advertising veteran George Parker argues that advertising firms need to be downsized before they become “too dumb” for their own good. He says that many agencies have simply become too big, and in doing so have forgotten what it was they were created to do in the first place: Make advertising. Business Insider

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