Georgian Vodka Brand’s Guerilla Marketing Campaign Features Escaped Wolves In London
Eristoff staged a circus animal escape with online videos and sound installation van.
A creative guerilla marketing campaign for Eristoff Vodka by Us London and pd3 saw the arrival of a mysterious circus from Georgia. A number of fake online videos suggested that one of the acts had escaped and wolves were roaming the streets of London.
During November, a website for the fictional Dakov Circus was launched, promoting its ‘Circus Freak Out’ event in East London, along with adverts in Time Out and London blogs. An announcement on the site stated that the ‘Wolves of Vale’ act had been suspended until further notice. Fake videos like the one below were then uploaded to YouTube and social networks, showing strange sightings of wolves across South and East London, with supporting Twitter activity driving people’s interest and excitement.