German News Site Highlights The Importance Of Second-By-Second Updates [Gallery]
Stern showcases a series of print ads to emphasize on capturing action as they happen.
Stern is running a series of print ads as part of its ‘Updated Every Second’ campaign. The weekly German news magazine hopes to promote its online content to its 7.8 million readers. The four ads include combining two pictures that were taken one after another to convey the importance of capturing real-time action. The print ads feature a stone thrower, a model falling over, a soldier kicking down a door and streaker being tackled by security.
The campaign was developed by ad agency Kolle Rebbe in Hamburg, Germany. The post production was done at Pop Postproduktion, with graphic designer Gerwin Schwaeger.